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Which brand name protection approach is right for you?

Answer eight quick questions and we will point you to the routine, the filing or the response plan that fits where your brand is today.

Reviewed for 2026, updated September 8, 2026.

1. How many names do you need to protect?

2. Are you already selling under the name?

3. Have you seen a matching or similar name in the wild?

4. How much time can you realistically give to monitoring each month?

5. Have you filed a federal trademark application?

6. What is your budget for name protection this year?

7. What would a forced rename cost you today?

8. Where do you sell?

How this quiz works

Each answer nudges you toward one of 4 profiles. The result is guidance, not a verdict: read the matching pages, then use the free tools to put numbers on it.

Complete guide, Compare options, Free tools.